Unveiling the dynamic duo : How AI acts as the moderator between human intelligence and consumer buying behavior in automobile industry
*Ameet SaoCorresponding authorameetsao@gmail.comDepartment of Construction and Project ManagementNICMAR Institute of Construction Management & ResearchBahadurgarh, Haryana, 124507, India0000-0002-0864-9336View full profile → , Cemalettin Hatipogluchatipoglu@bandirma.edu.trDepartment of Management Information SystemÖmer Seyfettin Faculty of Applied SciencesBandırma Onyedi Eylül UniversityBandırma/Balıkesir, 10250, Türkiye0000-0002-3129-9725View full profile → , Divya Pathakdivyapathak_2000@yahoo.comDepartment of ManagementRIG Institute of Hospitality and ManagementGreater Noida, Uttar Pradesh, 201306, India0000-0002-0389-3786View full profile → , Garima Vijhgarimavijh672@gmail.comDepartment of ManagementG. L. Bajaj Institute of Technology and ManagementGreater Noida, Uttar Pradesh, 201306, India0000-0002-2361-4792View full profile → , Rashmi Gujratirashmigujrati@gmail.comDepartment of ManagementPunjab College of Technical of EducationLudhiana, Punjab, 141001, India0000-0002-1128-3742View full profile → , Binaya Patnaikbinaya.patnaik@ncr.nicmar.ac.inDepartment of Construction and Project ManagementNICMAR Institute of Construction Management & ResearchBahadurgarh, Haryana, 124507, India0000-0003-0178-4575View full profile →
* Corresponding author · click or hover a name for details
- Received:
- 05 Feb 2025
- Published Online:
- 05 Apr 2025
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JIOS-1953
- Pages:
- 879–892
Abstract
Keywords
Subject Classifications
References
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