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Latest Research
Browse all articlesA global review and conceptual framework for inclusive business models for social equity and diversity
Tamrisha Patnaik, Nitya Sundar Nanda, Jayanta Mohapatra
In this paper: This study examines the potential of Inclusive Business Models (IBMs) to address global inequality by integrating marginalized populations including low-income communities, women, ethnic minorities, a...
Foreword of - Special Issue on - Sustainable Business Futures : Navigating Climate Change, Technology, and Social Impact
Jitesh Lalwani, Shiva Sai Kiran Pothula, Afzalur Rahman
In this paper: The pursuit of sustainable development has increasingly moved beyond the question of whether businesses should address sustainability to the more fundamental question of how sustainability can be embe...
Drone for social good : Navigating Zipline’s ethical challenges
Ihsen Ketata, Vahideh Abaeian
In this paper: Zipline is a global leader in using drones to deliver medical supplies to underserved regions, improving access to essential healthcare. While its model shows great promise, operating across different...
EFFECT of strategic entrepreneurship practice on small and medium enterprises (SMEs) performance in Nasarawa State, Nigeria
Andah Ruth Angbazo, John Blessing Abecan, Abdullahi Hussaini
In this paper: SMEs in Nasarawa State, Nigeria, continue to experience weak performance despite government and global support. This study examined the effects of strategic entrepreneurship practices, specifically in...
Green marketing : The power of authenticity and engagement in driving customer loyalty
Kiran Menghani, Amandeep Singh Manku, Rajvinder Kaur, Asiya Shaikh, Swapnil Salvi
In this paper: As concern for environmental sustainability increases, many firms are using green marketing to connect with environmentally conscious consumers. This conceptual paper examines how green marketing stra...
Integrating sustainability into higher education curricula to strengthen the sustainability-employability nexus via sustainable value chains (SEN-SVCs) in Ghana
David Nanor, Daniel Kweku Ainooson-Noonoo, Dzuvor Bright, Sushmita Singh
In this paper: While some Higher Education Institutions (HEIs) have started integrating sustainable practices into their training and development strategies to create sustainable value chains, many still find it dif...
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